March 2017 E-Connect Daily
Creating Your Sales Playbook
Follow the instructions. Seems every time something gets off track, that’s the best course of action. Take your sales process – it works best when you build a playbook your sales team can use as a guide.
“Our recommendation is always to start off simple. Start by creating a basic sales process that is milestone-based and focused on the buyer’s decision-making process. It’s getting to sound like a cliché, but the process needs to be aligned with how the buyer will make a decision.”
– George Brontén, Founder & CEO, Membrain
From The Web
Sales Team Development – What Stage Are You?
Sales team development can be a difficult thing to measure. How mature is your team? Are they operating at their best level? Using Bruce Tuckman’s stages of group development, you can evaluate the stage of development your team is functioning in and, if necessary, work to move to a more effective and productive state.
Direct Mail vs Email
Direct mail vs email is arguably one of the longest standing debates in marketing, this could be down to the constantly evolving industry and it’s audiences. Today 70% of consumers reportedly feel like they receive too many emails, something we can probably all empathise with. As our virtual inboxes reach the thousands we have less and less tolerance for email marketing.