October 2017 E-Connect Daily
Content is getting so much play these days that it can start to seem like noise. Creating content just for the sake of creating content is not a strategy. Connecting with your audience through the publishing process impacts purchasing decisions. Don’t believe us? Check out a survey of over 1,200 business leaders and what they had to say about content’s influence.
“Today’s CMOs have to understand everything from brand down to the very granular things like leveraging data to make decisions, and how websites are built. The broader your perspective, the better chance you have to lead an organization’s marketing function.”
– Amy Protexter, VP of marketing at Insight, on the things that today’s CMOs must master
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