October 2017 E-Connect Daily

Daily Printing | October 05, 2017

Content is getting so much play these days that it can start to seem like noise. Creating content just for the sake of creating content is not a strategy. Connecting with your audience through the publishing process impacts purchasing decisions. Don’t believe us? Check out a survey of over 1,200 business leaders and what they had to say about content’s influence.

“Today’s CMOs have to understand everything from brand down to the very granular things like leveraging data to make decisions, and how websites are built. The broader your perspective, the better chance you have to lead an organization’s marketing function.”

– Amy Protexter, VP of marketing at Insight, on the things that today’s CMOs must master

From The Web

This Skincare Business Has Been Around Since 1851. What’s the Secret?

In this video, Entrepreneur Network partner Venturer sits down with Kiehl's Since 1851 (a skin, hair and body care business) President Chris Salgardo to talk about what has allowed the brand to thrive for 166 years.

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Top Marketing Challenges for 2023 and How to Overcome Them

Experts foresee four major trends facing financial institution marketers in 2023: budget challenges, rate card changes, digitalized conversational marketing, and hyper-personalized content marketing. Insights into these trends will assist CMOs to manage the impact and seize the opportunities.

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October 2017 E-Connect Daily

Quote

“Today’s CMOs have to understand everything from brand down to the very granular things like leveraging data to make decisions, and how websites are built. The broader your perspective, the better chance you have to lead an organization’s marketing function.”

From The Web

This Skincare Business Has Been Around Since 1851. What’s the Secret?

Top Marketing Challenges for 2023 and How to Overcome Them