August 2018 E-Connect Daily
Daily Printing | August 20, 2018
Content: Why it’s the game everyone is playing today
Welcome to 2018. In today’s digital landscape, we see millions of pieces of content uploaded daily. With so many new features, it’s enough to make your head spin. See how the content game is changing.
“The very best people in this business are still the ones who have a passion and a genuine curiosity to tell brand stories and connect.”
– TBWA Worldwide Chief Talent Officer Amie Miller on what it takes for marketers to be successful today
From The Web
How to Future-Proof a Career in Marketing When the Old Rules No Longer Apply
Thanks to digital transformation, there are myriad ways to reach consumers, and these new channels have revolutionized not just how advertising is conceived, executed and distributed, but who makes it. Then add to the mix shrinking ad budgets, shifting agency models and the rise of big data and analytics.
A Guide to Creating a Marketing-first Business
Most organizations understand that marketing is important, but few adopt a holistic approach to recognize marketing as their top priority.