---
title: July 2018 E-Connect Daily
description: Survey shows marketers not keeping pace with customer data while brands recognize they must move fast to become customer-data-driven enterprises, the finish line is not close.
image: https://www.dailyprinting.com/hubfs/Imported_Blog_Media/finishing.jpg
---

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# July 2018 E-Connect Daily

[Daily Printing](https://www.dailyprinting.com/daily-printing-news/author/daily-printing) | July 18, 2018

## Finishing the race…

Survey shows marketers not keeping pace with customer data while brands recognize they must move fast to become customer-data-driven enterprises, the finish line is not close.

## Quote

### “It’s never been more obvious to us that we make decisions based on emotion, gut instinct and knee-jerk reactions. We have to remember, we often are mentally primal beings, and our brains are wired a certain way.”

– Belinda Green, head of strategy at B2B agency Gyro, on how emotions drive the B2B path to purchase

## From The Web

![adweek](https://www.dailyprinting.com/hubfs/Imported_Blog_Media/adweek.png)

### There’s Power in Consumer Data. Is Your Brand in Control?

Customer data is rapidly becoming the dominant currency of the modern marketplace. Recent IAB research credits first-party data as the driver for “all significant functions of the enterprise, including product development, customer value analysis and pricing.” 

[Read Now](https://www.adweek.com/digital/theres-power-in-consumer-data-is-your-brand-in-control/)

![60](https://www.dailyprinting.com/hubfs/Imported_Blog_Media/60.png)

### The Insights Economy: From Data-Driven to Insights-Driven Marketing

“Data-driven” is the current buzzword of our time. Companies, operating units and individual teams are all claiming to be data-driven, repeating the phrase like a mantra.

[Read Now](https://60secondmarketer.com/blog/2018/03/18/the-insights-economy-from-data-driven-to-insights-driven-marketing/)

 

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