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July 2018 E-Connect Daily
Daily Printing
| July 18, 2018
Finishing the race…
Survey shows marketers not keeping pace with customer data while brands recognize they must move fast to become customer-data-driven enterprises, the finish line is not close.
Quote
“It’s never been more obvious to us that we make decisions based on emotion, gut instinct and knee-jerk reactions. We have to remember, we often are mentally primal beings, and our brains are wired a certain way.”
– Belinda Green, head of strategy at B2B agency Gyro, on how emotions drive the B2B path to purchase
From The Web
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There’s Power in Consumer Data. Is Your Brand in Control?
Customer data is rapidly becoming the dominant currency of the modern marketplace. Recent IAB research credits first-party data as the driver for “all significant functions of the enterprise, including product development, customer value analysis and pricing.”
![60](https://www.dailyprinting.com/hubfs/Imported_Blog_Media/60.png)
The Insights Economy: From Data-Driven to Insights-Driven Marketing
“Data-driven” is the current buzzword of our time. Companies, operating units and individual teams are all claiming to be data-driven, repeating the phrase like a mantra.