--- title: March 2018 E-Connect Daily description: A tough challenge for many in business is convincing enough prospects to hire them. To become more persuasive, it pays to know how we are hardwired for stories. image: https://www.dailyprinting.com/hubfs/Imported_Blog_Media/stories-1.png --- - [FTP Login](https://ftp.dailyprinting.com/Login) - [POD Login](https://dailyprinting.myprintdesk.net/DSF/SmartStore.aspx?6xni2of2cF2Vpe2wmaAIsWwDpGD8qqiOL28btTD+LGcQ6+6bbUYDnvc9U/hT2obo) [![DPI Logo - Employee Owned](https://www.dailyprinting.com/hs-fs/hubfs/DPI%20Logo%20-%20Employee%20Owned.png?width=149&height=80&name=DPI%20Logo%20-%20Employee%20Owned.png) ![DPI Logo - Employee Owned](https://www.dailyprinting.com/hs-fs/hubfs/DPI%20Logo%20-%20Employee%20Owned.png?width=167&height=90&name=DPI%20Logo%20-%20Employee%20Owned.png)](https://www.dailyprinting.com) [![DPI Logo - Employee Owned](https://www.dailyprinting.com/hs-fs/hubfs/DPI%20Logo%20-%20Employee%20Owned.png?width=149&height=80&name=DPI%20Logo%20-%20Employee%20Owned.png)](https://www.dailyprinting.com) - [Capabilities](https://www.dailyprinting.com/daily-printing-news/2018-march-e-connect-daily#javascript;) - [MailBoostXT](https://www.dailyprinting.com/mailboost-xt) - [Mailing Services](https://www.dailyprinting.com/mailing-services) - [Marketing Services](https://www.dailyprinting.com/marketing-services) - [Digital Printing](https://www.dailyprinting.com/digital-printing) - [Offset Printing](https://www.dailyprinting.com/offset-printing) - [Bindery & Post Press](https://www.dailyprinting.com/bindery-post-press) - [Warehouse & Fulfillment](https://www.dailyprinting.com/warehouse-fulfillment) - [Our Work](https://www.dailyprinting.com/our-work) - [About](https://www.dailyprinting.com/daily-printing-news/2018-march-e-connect-daily#javascript;) - [Mission & History](https://www.dailyprinting.com/mission-history) - [Our Team](https://www.dailyprinting.com/our-team) - [Sustainability](https://www.dailyprinting.com/sustainability) - [News](https://www.dailyprinting.com/daily-printing-news) - [Contact](https://www.dailyprinting.com/contact-us) - [Careers](https://www.dailyprinting.com/careers) - [FTP Login](https://ftp.dailyprinting.com/Login) - [POD Login](https://dailyprinting.myprintdesk.net/DSF/SmartStore.aspx?6xni2of2cF2Vpe2wmaAIsWwDpGD8qqiOL28btTD+LGcQ6+6bbUYDnvc9U/hT2obo) - Capabilities - [MailBoostXT](https://www.dailyprinting.com/mailboost-xt) - [Mailing Services](https://www.dailyprinting.com/mailing-services) - [Marketing Services](https://www.dailyprinting.com/marketing-services) - [Digital Printing](https://www.dailyprinting.com/digital-printing) - [Offset Printing](https://www.dailyprinting.com/offset-printing) - [Bindery & Post Press](https://www.dailyprinting.com/bindery-post-press) - [Warehouse & Fulfillment](https://www.dailyprinting.com/warehouse-fulfillment) - [Our Work](https://www.dailyprinting.com/our-work) - About - [Mission & History](https://www.dailyprinting.com/mission-history) - [Our Team](https://www.dailyprinting.com/our-team) - [Sustainability](https://www.dailyprinting.com/sustainability) - [News](https://www.dailyprinting.com/daily-printing-news) - [Contact](https://www.dailyprinting.com/contact-us) - [Careers](https://www.dailyprinting.com/careers) - [FTP Login](https://ftp.dailyprinting.com/Login) - [POD Login](https://dailyprinting.myprintdesk.net/DSF/SmartStore.aspx?6xni2of2cF2Vpe2wmaAIsWwDpGD8qqiOL28btTD+LGcQ6+6bbUYDnvc9U/hT2obo) ![Header_V2](https://www.dailyprinting.com/hs-fs/hubfs/Header_V2.png?width=544&height=184&name=Header_V2.png) ![March 2018 E-Connect Daily](https://www.dailyprinting.com/hubfs/Imported_Blog_Media/stories-1.png) # March 2018 E-Connect Daily [Daily Printing](https://www.dailyprinting.com/daily-printing-news/author/daily-printing) | March 22, 2018 ## Why Your Story Matters A tough challenge for many in business is convincing enough prospects to hire them. To become more persuasive, it pays to know how we are hardwired for stories. If you want your prospect to think it over, give him lots of facts and figures. If you want him to decide to work with you, tell the right story. ## Quote ### “Getting to know your customer is like peeling an onion – you have to do it in layers. You can’t go from ‘Hi, I’m so-and-so’ to ‘Are you ready to buy my product?'” – Bryan Kramer, renowned social business strategist, global keynote speaker, executive coach and bestselling author ## From The Web ![ent](https://www.dailyprinting.com/hubfs/Imported_Blog_Media/ent.png) ### Why Storytelling Will Continue to Be the Go-To Marketing Strategy in 2018 Traditionally, you raised money from friends and family, bootstrapped, lost money for one to three years and then you became profitable and got acquired or went public. That was the cadence of entrepreneurship.  [Read Now](https://www.entrepreneur.com/article/304476) ![dig](https://www.dailyprinting.com/hubfs/Imported_Blog_Media/dig.png) ### 6 Storytelling Trends Marketing Leaders Should Know About Today's consumers and business decision makers are becoming less and less susceptible to sales promises and banner advertising. Now more than ever, people strive to invest in a brand's narrative or story. [Read Now](https://digitalmarketinginstitute.com/the-insider/20-09-17-6-ways-brands-can-boost-their-storytelling)   [![dpi_logo 1](https://www.dailyprinting.com/hs-fs/hubfs/dpi_logo%201.png?width=169&height=70&name=dpi_logo%201.png "dpi_logo 1")](https://dailyprinting.com) 2333 Niagara Lane North Plymouth, MN 55447 [763.475.2333](tel:7634752333) [info@dailyprinting.com](mailto:info@dailyprinting.com) [Customer Survey](https://www.dailyprinting.com/customer-survey) [FAQs](https://dailyprinting.com/#faq) [Glossary](https://www.dailyprinting.com/glossary-terms) [Careers](https://www.dailyprinting.com/careers) Copyright 2026 Daily Printing | All Rights Reserved | [Privacy Policy](https://www.dailyprinting.com/privacy-policy) | [Terms of Use](https://www.dailyprinting.com/terms-conditions) | Minneapolis Web Design by BizzyWeb ```json { "@context": "http:\/\/schema.org\/", "datePublished": "2018-03-22T4:52:00 PM", "dateModified": "2023-03-06T5:53:24 PM", "headline": "March 2018 E-Connect Daily", "description": "A tough challenge for many in business is convincing enough prospects to hire them. 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