March 2018 E-Connect Daily

Daily Printing | March 22, 2018

Why Your Story Matters

A tough challenge for many in business is convincing enough prospects to hire them. To become more persuasive, it pays to know how we are hardwired for stories. If you want your prospect to think it over, give him lots of facts and figures. If you want him to decide to work with you, tell the right story.

Quote

“Getting to know your customer is like peeling an onion – you have to do it in layers. You can’t go from ‘Hi, I’m so-and-so’ to ‘Are you ready to buy my product?'”

– Bryan Kramer, renowned social business strategist, global keynote speaker, executive coach and bestselling author

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