March 2018 E-Connect Daily
Why Your Story Matters
A tough challenge for many in business is convincing enough prospects to hire them. To become more persuasive, it pays to know how we are hardwired for stories. If you want your prospect to think it over, give him lots of facts and figures. If you want him to decide to work with you, tell the right story.
“Getting to know your customer is like peeling an onion – you have to do it in layers. You can’t go from ‘Hi, I’m so-and-so’ to ‘Are you ready to buy my product?'”
– Bryan Kramer, renowned social business strategist, global keynote speaker, executive coach and bestselling author
From The Web
Why Storytelling Will Continue to Be the Go-To Marketing Strategy in 2018
Traditionally, you raised money from friends and family, bootstrapped, lost money for one to three years and then you became profitable and got acquired or went public. That was the cadence of entrepreneurship.
6 Storytelling Trends Marketing Leaders Should Know About
Today's consumers and business decision makers are becoming less and less susceptible to sales promises and banner advertising. Now more than ever, people strive to invest in a brand's narrative or story.