October 2018 E-Connect Daily
Wheels up – Landing the perfect buyer persona
If there is one bullet on every marketer’s to-do list, it’s defining the ultimate buyer persona.
Sink Or Swim: How To Create Buyer Personas To Ensure Marketing Success
The world of marketing is much larger than it was 15 years ago. Marketing today includes not only TV and radio spots but also all aspects of online marketing -- advertising, social media and video.