How content can help connect you and your community
If your community believes in your brand’s message you win. That’s where content comes in
"When you consider other alternative channels to amplify and to educate and to explain—whether that’s online video, blogs, social and other media—content becomes a great way to get that next level of detail and education to consumers."
– Walgreens CMO Adam Holyk on how the right content can serve right message to the right consumers at the right time
From The Web
B2B Email: Customers Crave Curated and Customized Content
In a world where Amazon, Netflix and Spotify serves up content that feels handpicked, B2B email can no longer be the realm of batch and blast.