We are brand builders. We all want our brands to be successful. Building impressions is a success principle that uses the principles of branding beyond a name and logo by applying them to five key components that lead to building a more successful brand.
"The ability to evolve is creating the DNA within an organization to be able to recognize signals, adapt to signals, hear your consumers, lead your consumers, anticipate your consumers."
– Ed See, partner at McKinsey & Company, on why it is important for marketers to future proof their brands
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How to Repurpose Old Content to Boost Marketing Results
Find new audiences and platforms to save time, gain views, and improve SEO.