From adding an extra shot of espresso to your morning coffee, to putting your dog’s picture on your phone case, personalization is everywhere. Today’s consumers expecting customized options to be at their fingertips are flocking to brands that make them feel special.
“Be honest: Success without failure is luck. Rather than hiding our marketing missteps, we should learn to embrace them because more than a few content wins come from our ability to fail well.”
– Anna Hrach, Strategist, Convince & Convert
From The Web
What It Takes to Get the Best Results With Marketing Automation
Editor’s note: Technology is essential to content marketing success. But the complexity around tech selection and use often leaves businesses struggling to keep pace with innovation. To bring clarity and understanding, we’re hosting a series of conversations with thought leaders in this space.