August 2021 E-Connect Daily
Marketers must adapt to win
The shift of live events to virtual threw everyone through a loop and left people craving connection. According to ON24, almost three-fourths of respondents are feeling challenged by the cancellation of in-person events. ON24 shared their expertise on taking in-person events online during the first quarter of 2020, which was the start of the pandemic. Sales and marketing teams will need to continue to adapt and determine ways to create the intimacy required to build trust. Hint: Print, Content Creation and one-to-one conversation are critical. According to ON24’s “2021 B2B Market Trends Report,” marketers are facing many hurdles in the current race for success. They surveyed marketers and the challenges and the percentage of mentions follows:
If CMOs Lead CX, Who Will Follow?
Is the job of leading the customer experience, or CX, a fool’s errand? In many ways, it’s an impossible mandate chock full of technology complexity and political quagmire. CX leadership is also increasingly falling into the lap of the CMO.