January 2021 E-Connect Daily

Daily Printing | January 26, 2021

Put Your Money Where Your Content Is
Top predicted areas for content marketing investment in 2021

Welcome, 2021 and the new challenges of the year. That is, on top of the ongoing challenges from last year. The events of 2020 shook the world, but content marketers buckled down to do what they do best—create valuable content. Content Marketing Institute and MarketingProfs teamed up for their “11th Annual B2B Content Marketing Benchmarks, Budgets, and Trends” report to analyze last year and its impact on this coming year. Take a look at where they say content marketers are looking to make investments in 2021.

Quote

“Experience-driven commerce will continue to take center stage in 2021. The most successful retailers focus not only on getting their shopper’s attention early but also extending the same level of focus post-purchase to win over life-long customers.”

– Tom Berger, VP of Marketing at Bolt, on marketing in 2021

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The Art and Science of Emotional Engagement

Fun fact: Neuroimaging shows that when evaluating brands, consumers primarily use emotions rather than factual information. This is as true for brand-created content as it is for traditional advertising spots and banners.