January 2021 E-Connect Daily
Put Your Money Where Your Content Is
Top predicted areas for content marketing investment in 2021
Welcome, 2021 and the new challenges of the year. That is, on top of the ongoing challenges from last year. The events of 2020 shook the world, but content marketers buckled down to do what they do best—create valuable content. Content Marketing Institute and MarketingProfs teamed up for their “11th Annual B2B Content Marketing Benchmarks, Budgets, and Trends” report to analyze last year and its impact on this coming year. Take a look at where they say content marketers are looking to make investments in 2021.