July 2019 E-Connect Daily
Daily Printing | July 15, 2019
Survey shows why print still matters in our every day lives
If printed materials no longer existed, how would you react? It is an interesting question.
“The ability to evolve is creating the DNA within an organization to be able to recognize signals, adapt to signals, hear your consumers, lead your consumers, anticipate your consumers.”
– Ed See, partner at McKinsey & Company, on why it is important for marketers to future proof their brands
From The Web
Content Is NOT the Same as Content Marketing
Editor’s note: Confusion still exists about how content and content marketing differ. It isn’t about the definition, but the difference between creating content and practicing content marketing. This post is updated to provide you with a better understanding and to be shared with your teams and executives.
Life lessons from an ad man
Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value -- and his conclusion has interesting consequences for how we look at life.