March 2020 E-Connect Daily #3
Home is the new HQ
Your 3-step plan for running a virtual company
Pre-COVID-19, a number of companies were already embracing the whole virtual office experience. So while the trend is not new, more companies are being asked to give their employees work-from-home options during the recent quarantine mandates. So, how do you make the experience work? CMO consulting firm Chief Outsiders offers this three-pronged approach:
Marketing for “Somewhat Bad” or “Really Bad”
With massive shifts in business triggered by the coronavirus outbreak, there’s a strong instinct to plan for scenarios. But as Bain & Company’s Macro Trends Group suggests, these are exponential times. Scenarios will be different—not high, medium and low, but somewhat bad and really bad. Start executing for somewhat bad, and have a plan for really bad.
How to inoculate your business against an economic slowdown with high-leverage marketing
The early days of a coronavirus-driven economic slowdown are here and it is time to inoculate your business to protect healthy revenue and profit streams.