November 22, 2019 Technology trailblazer on what should be on every marketer’s to-do list You might recognize a few of the brands that Tom Edwards has worked with over the …

October 21, 2019 Survey shows the benefits of personalization From adding an extra shot of espresso to your morning coffee, to putting your dog’s picture on your phone case, personalization …

September 19, 2019 Why saying “thank you” matters Remember the last time a client, a boss or a co-worker gave you a handwritten thank you note to say you were …

Business thought leader on why reinvention is the mother of all successes August 22, 2019 Business thought leader on why reinvention is the mother of all successes It seemed pretty …

July 15, 2019 Take note Survey shows why print still matters in our every day lives If printed materials no longer existed, how would you react? It is an interesting …

June 15, 2019 Building impressions while building your brands We are brand builders. We all want our brands to be successful. Building impressions is a success principle that uses the …

April 15, 2019 Audience outreach How content can help connect you and your community If your community believes in your brand’s message you win. That’s where content comes in. Read …

March 15, 2019 Data Lessons 4 ways you can ensure you learn the right lessons from data In this digital age, marketers have more data to work with than ever …

December 13, 2018 2019 Edition: Practicing the art of leadership In his latest book, “The Hero Factor: How Great Leaders Transform Organizations and Create Winning Cultures,” Jeffrey Hayzlett provides the …

November 13, 2018 5 messaging strategies of successful branding firms Why should anyone care about your product or service? Before you begin communicating with your audience, ask yourself that question. …