BREAKOUT QUOTE "The challenge of these times is not the ambiguity but rather our appetite for ambiguity" Season's best and happy new year. Or is it? Sometimes it doesn't seem to be the "best" or the ...
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Danielle from Danielle Alexander Design tours Daily Printing.
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Hope Abounds in the New As the new year approaches, it's natural to feel a sense of renewal and possibility. The fresh start that a new year brings can be invigorating, and it's a great time to set ...
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Your Keys to Growth: Best-selling author John David Mann dishes on fear and success John David Mann is an award-winning author whose writings have earned the Nautilus Award, the Axiom Business Book ...
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Benchmarks: 6 metrics to track brand performance These six key brand measurements follow customers through every stage of the buyer journey, allowing marketers to evaluate brand awareness, brand ...
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An e-mail about print Q&A with Linda Bishop, President & Chief Sales Officer, Thought Transformation Linda Bishop is passionate about sales and marketing, and she believes the best way to ...
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Deciding Factors: Survey highlights how B2B buyers make their decisions When it comes to what influences a B2B buyer’s purchasing decision, 84% say the vendor’s content has a significant impact. ...
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5 marketing tips you can (and should) try now Oh how the times change. Over the past 30-plus years, I have seen a good bit of it in the business world, especially in marketing. Let’s face it: ...
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Why empathetic marketing still is the path forward You have heard the old adage about walking a mile in someone else’s shoes. To be successful, marketers do not have to walk in their customers’ ...
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Elevate your brand Abu Noaman is the CEO of Elliance, a strategy, branding and marketing agency that combines creative, story and data to create inflection points for clients. He founded the company ...
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Stay Golden: Direct mail campaigns worth the extra cost In the day and age of digital marketing, direct mail can seem like an antique strategy. The cost of a direct mail campaign is about twice that ...
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Planning Resilience: Ideas for managing your marketing supply chain Just about every supply chain has been impacted negatively across the globe. And while marketers are mostly focused on customers, ...
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Procurement expert on outsmarting supply chain issues Sarah Scudder is a self-proclaimed supply chain nerd. She is a sustainability nut and lover of all things Bradley Cooper. She’s been trying to ...
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On the Horizon: 5 Major Trends Every Marketer Must Know As we move further into the new year, marketers are scanning the horizon for new insights and trends. In Salesforce’s 7th annual “State of ...
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That’s a Wrap: 3 gift ideas on how marketers should engage marketers in the new year As a marketer, it can be difficult to engage with other marketers. They are likely to know your moves and might be ...
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In Brands We Trust Consumers expect more action from today’s brands Everyone already knows that people base their purchasing decisions on emotions rather than logic. In today’s world, which seems ...
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Head of the Table: Marketing uses content to take on bigger role The creation of content has been a popular topic among marketers for the last few years. During the cocooning of the past 18 months, ...
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Combining Art and Strategy Entrepreneur and marketer shares thoughts on the state of marketing Fallon Anawalt is an entrepreneur with a strong background in marketing. She grew up helping her dad on ...
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Hurdling Marketers must adapt to win The shift of live events to virtual threw everyone through a loop and left people craving connection. According to ON24, almost three-fourths of respondents are ...
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Paper Route Survey shows consumers still want paper communication In the name of “going green,” many companies are ditching the paper communication route. While consumers still want to be ...
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Refocus The importance of value-based marketing In Deloitte Digital’s recent report, “Navigating Uncertainty: The Protector, the Pragmatist, and the Prevailer,” 16,000 people were surveyed about the ...
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Speak to the Heart Why connecting with your customers is more important than ever If you ask Deb Kwiatt the secret to marketing, she will tell you that the answers lie in your customers. Listen to ...
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Here to Stay Which marketing trends will survive the pandemic There’s been a lot of talk about what to expect in the “new normal.” Customer behavior is not the same as it was a year ago and is still ...
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The Hangover March 17th is always a bit of a party. The morning of March 18th, however, can be a bit of a struggle. The queasy stomach, the headache and the general malaise of the morning after is ...
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