March 19, 2020 It is time to put cold calling on ice The heyday of cold calling took place when most people still used phones, before web-based lead generation. But …

February 19, 2020 Why finding a cause to back is the strategy your brand needs now Smart. Relevant. Authentic. When it comes to helping her clients create the perfect messaging …

January 26, 2020 2020 is here, and with the new decade comes new trends. Staying on top of these is a great way to keep your brand sharp and modern. …

December 23, 2019 ‘C.A.P.’ it — Another sales acronym you can use Don’t you wish you felt like someone wasn’t trying to sell you something all the time? Wouldn’t it …

November 22, 2019 Technology trailblazer on what should be on every marketer’s to-do list You might recognize a few of the brands that Tom Edwards has worked with over the …

October 21, 2019 Survey shows the benefits of personalization From adding an extra shot of espresso to your morning coffee, to putting your dog’s picture on your phone case, personalization …

September 19, 2019 Why saying “thank you” matters Remember the last time a client, a boss or a co-worker gave you a handwritten thank you note to say you were …

Business thought leader on why reinvention is the mother of all successes August 22, 2019 Business thought leader on why reinvention is the mother of all successes It seemed pretty …

July 15, 2019 Take note Survey shows why print still matters in our every day lives If printed materials no longer existed, how would you react? It is an interesting …

June 15, 2019 Building impressions while building your brands We are brand builders. We all want our brands to be successful. Building impressions is a success principle that uses the …