Where the Heart Is Understanding the ins and outs of family businesses You can’t choose your family, but how does that impact the family business? Family conflict and different ideas and leadership ...
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Put Your Money Where Your Content Is Top predicted areas for content marketing investment in 2021 Welcome, 2021 and the new challenges of the year. That is, on top of the ongoing challenges from last ...
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Cultivating Trust In Deloitte Insights' recently published "2021 Global Marketing Trends" report, the loss of confidence among executives to influence their peers is staggering but not all that ...
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Pandemically Yours How marketers connect with customers during COVID-19 Have you been there for your customers? Successful marketers embraced the pandemic as an opportunity to show their support and ...
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What Now? Creative leaders discuss how to move forward In a roundtable discussion, we share the insights of three agency principals amidst these confusing times: Billy Mitchell, founder and CEO of ...
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Taking the Initiative Strategy execution expert on ruthless consistency Strategy. Change. Leadership. Michael Canic, PhD, is an expert in them all. He currently serves as the president of Making ...
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The Device Vice Report shows increased use of devices It’s a digital world. The turn towards devices and the internet happened long before COVID-19, but the lockdown and social distancing exacerbated ...
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Obstacle Course Barriers to creating effective content Creating content leads to business success, so why isn’t everyone doing it? Some businesses simply do not have the time, materials or bandwidth. ...
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Custom Content FAQ The most common questions about content marketing Content marketing. While the concept has been around for hundreds of years, it did not gain popularity under its coined term until ...
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Step It Up The power of content marketing in the new normal There is no doubt about it—the new normal will bring challenges and continuous change. Businesses will need to step up their game in order ...
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The Crown Jewels How custom content makes your business shine Remember the last time that a salesperson called you without warning and yakked about their product? Most likely, they lost the sale and ...
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Move Along Survey shows consumers ready for normalcy In March, the United States joined many other countries in shutting down. Brands pivoted their messaging to be appropriate and sensitive for the ...
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Worth Every Penny 8 points to justify your content budget in a crisis Departments everywhere are fighting tooth and nail for their budgets, and marketing is often first to see cuts. How do you defend ...
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Carry On 4 tips for battling adversity Good and bad times are bound to come and go in our lives. Businesses know how to handle a few curveballs, but the recent weeks have brought a colossal upheaval ...
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Reboot 5 steps to reopening your business Empty office buildings. Working from home. Constantly checking the news. Our lives are consumed with the effects of the coronavirus pandemic. But what ...
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What Now? COVID-19 is wreaking havoc in our lives and confusion abounds. We are all dealing with turmoil, whether it is in our businesses or homes. Social distancing is for our safety, but we cannot ...
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Pull up a chair 9 ways to turn your home into a workspace By Jill J. Johnson Working from home. The concept suddenly has been thrusted into our daily lives. And while many entrepreneurs have long ...
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Lead from the front Brand Extract's Bo Bothe on finding your focus in times of crisis Authenticity. That is what Bo Bothe says is the driving factor behind a brand’s continued success. It is about ...
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Home is the new HQ Your 3-step plan for running a virtual company Pre-COVID-19, a number of companies were already embracing the whole virtual office experience. So while the trend is not new, more ...
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Emergency Kit Best practices for crisis management Empty offices. Cancelled events. A slew of layoffs. The outbreak of the coronavirus (COVID-19) is negatively impacting businesses across the globe. ...
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It is time to put cold calling on ice By Tara Bryant The heyday of cold calling took place when most people still used phones, before web-based lead generation. But I rarely made cold calls during ...
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Why finding a cause to back is the strategy your brand needs now Shahla Hebets, founder & CEO, Think Media Consulting Smart. Relevant. Authentic. When it comes to helping her clients create the ...
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2020 is here, and with the new decade comes new trends. Staying on top of these is a great way to keep your brand sharp and modern. Branding is the perfect way to tell the world who you are, and you ...
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‘C.A.P.’ it — Another sales acronym you can use By John Waid Don’t you wish you felt like someone wasn’t trying to sell you something all the time? Wouldn’t it be nice if the salesperson was really ...
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